Who are we?

Toyota of Laredo is part of the Powell Watson Motor Family. Powell Watson Motors Inc. was founded in 1956 by W.R.(Bill) Powell Jr. and Horace E Watson Jr. Franchises owned at founding were Oldsmobile, Cadillac and GMC Trucks. The original location was on the block now occupied by the downtown location of The Laredo National Bank.

Original Location

The former Jack Guerra Motor Co was purchased by W.R.Powell Jr.and his partners, forming Míms-Powell Motor Co. Horace E Watson Jr bought out Mims and Pena Forming Powell Watson Motor Inc. The dealership then moved to the corner of Washington and Covent. It acquired the Studebaker franchise During the period, a new owner, Jimmy Jones, joined the organization. Studebaker stopped production several years later.

Becoming Texas Oldest Toyota Dealership

In 1966, the Toyota franchise was acquired. The dealership remained at the downtown location until 1974. This makes Toyota of Laredo Texas Oldest Toyota dealership. Giving excellent customer service to South Texas for over 50 Years!

Our Commitment

We strive to listen to our customers wants and needs and place them in a vehicle targeted just for them. You're a Smart Shopper! You know what it takes to find a great deal on a New Car or quality used Used Car. Whether you're looking for the perfect new vehicle or a great deal on a Low Price Car or Low Mileage Car, you can be in-control as you use the Car Shopping Tools on this website to find the vehicle you want! Plus, you can check out the Current Online Specials and Promotions that change all the time! From SUV's to Compact Cars, from the newest Models to Certyified Pre-Owned, we have the vehicle thats right for you!
Save Time and Money

You can research the features and options of new vehicles from the Research Tools of this site.

Convenient Location

To visit our dealership, check our Map and Location and Department Hours – we would like to meet you in person and help you with your car ownership needs. Our dealership is conveniently located and worth the drive.
Service, Parts, Accessories

When it's time for regularly scheduled

Service, Maintenance or Repairs,

we hope you'll consider our modern and friendly Service Department. If you need Parts or Accessories for your vehicle we're glad to help and have departments standing by and ready to serve you.